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Insights

2014 Hollywood Film Awards

Oct18

Shared By John Flores

CEO

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The Hollywood Film Awards mark the electrifying kick-off for the American awards season, and this year BLI was there to connect fans to it all. BLI has done some really exciting work on past awards nights and we were looking forward to showcasing some new technologies and fresh designs to kick-off the 2014/15 awards season. This year we had more interaction, more content and more access than ever before.

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Dick Clark Productions (DCP) came to BLi and asked us to design something that would give fans the chance to interact with the red carpet stage and create an evolving backdrop for the stars. Working with DCP and their technology partner Samsung, BLi was able to deploy something that was exciting for fans and live attendees alike, The Samsung Social www.

SAMSUNG’S SOCIAL STAGE

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The Samsung Social Stage was a focal point of the red carpet live event as well as press coverage. To create the Social Stage we leveraged Twitter and Instagram APIs, capturing relevant content through a variety of predetermined hashtags and geo-location coordinates. With this live content feed we were able to stream both fan and celebrity content to the stage while stars were being interviewed in front of it. In addition we showcased live photographs from the red carpet, fan videos, fashion videos, never before seen movie previews and tweets directly from the stars of the night.

BLi put a lot of work into creating an engaging and exciting social experience, however the Samsung ultra low bezel displays we used allowed us to take it a step further. When stars approached to start their interview, we harnessed all the displays as one and made the display into a giant video wall, showcasing the latest ultra high-resolution previews for the movies for which they were nominated. These ultra high-resolution videos were specially synced with the broadcast camera to make sure that the presentation looked as good from home as it did in person.

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The HFAs and the Samsung Social Stage was a huge success for DCP and BLI. We are very excited to be back doing what we love on the red carpet, and we are looking forward to our next outing at the American Music Awards. Keep checking back, we have lots of surprises and we will be giving you more chances to connect with the stars.

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Britelite Immersive is a creative technology company that builds experiences for physical, virtual, and online realities.

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