The AMAs: the awards show by you, for you.

BLI is back on the red carpet and we are doing what we do best, creating new and innovative experiences to bridge the gap between events and fans. We are so happy to continue our partnerships with Dick Clark Productions and Samsung in creating experiences that push the boundaries of interactive, live events.

The American Music Awards were founded by Dick Clark Productions as an alternative to the industry-insider driven Grammy Awards. They realized that there were a huge number of artists with ardent fan bases that deserve the same recognition as the classic industry favorites. In 1973 Dick Clark Productions decided to change this trend with the creation of the American Music Awards. The AMAs allow any artist with a large, active and passionate following to be recognized. Artists are nominated based on metrics including billboard standings and digital sales, and then the winners are picked by the fans via online voting through the official AMA voting website and social media voting on Twitter.

Fan voting and interaction is at the heart of what the AMAs are about. To build on that interaction BLI was asked to create a way for fans to be involved in the red carpet experience and provide their content, not only as a backdrop, but as a supplement for broadcast. BLI collected over 150 hashtags and received 5.6 million tweets over the course of the broadcast, adding to the 10 million+ viewers worldwide.

This years American Music Awards was a huge success, both for the artists and the fans. BLI, Dick Clark Productions and Samsung are building on the successes of the HFAs and AMAs and are planning some big things for the American Country Countdown Awards. BLI will be closer to the action than ever before and we will be using our custom servers to push some really amazing new visuals. We look forward to seeing you on the red carpet.

Interested in seeing an example of one of our amazing live walls, the excitement it generates, and how it curates content directly from Instagram and Twitter? Check out this video we put together from various events.