Britelite’s New Innovation Space

We’re happy to announce the debut of our R&D lab here at BLI headquarters in San Francisco.  We’ve converted an entire building level into a state-of-the art facility where we’ll continue working on our immersive experiences — we also plan on having a little fun in the process.

Our new space includes:


Projection Wall

This 45-ft wide projection wall incorporates 5 projectors that display images driven by NVIDIA Quadro K5200 video cards. We use Touch Designer software to stitch, blend, and wrap images, but we can also split the projection wall into 3 different dev-bays for added utility. In addition, we’ve incorporated Kinect 2 for Windows for our reactive environment development.

projec wall



Social Media Wall

Comprised of a 3-screen portrait array controlled via touch screen, our Social Media Wall displays content using BLI’s proprietary social moderation platform. Driven by Touch Designer, this screen wall was featured at the American Country Countdown Awards, which premiered last December on the Fox Network. We’ll also integrate a photo printer for on-site pic printing, just like we did at Super Bowl XLVIII and the Consumer Electronics Show (CES) 2014.

Social Media Wall



Oculus Rift

This virtual reality (VR) head-mounted display is a godsend for us digital environment enthusiasts. We’ve created 3D VR Oculus scenes for projects such as Westfield Lab’s Bespoke tech co-working space, opening Spring 2015, and we’ve also successfully used the Oculus as a pre-visualization tool for planning future layouts via detailed virtual environments.

Oculus Pic



Post-Production Sound Studio

As we mentioned in a previous post, we just installed our Neve V1 and since then we’ve enabled our Neve Pro Tools HD set-up. We’ve also rev’d up some homemade gear like our Neve 33609 and Fairchild 660 compressors, as well as our Pultec Eqp1. For all you analog fanatics, we have a Studer A827, 24-track tape machine and an Otari MTR10 2-track tape unit for mixing down to stereo. We’ll primarily use this studio space for project post-production and for experimenting with ambient sound design. We’ll also probably have an impromptu jam session or two.

studio pic

Our dev space also includes a tech/work bench for building hardware, prototypes, and servers, as well as a separate viewing room used for developing content for Sony’s brand new 4K Ultra Short Throw Projector — more on that in future posts.


  • We don't always do print design, but when we do it die cut or bust! #design #printdesign
  • Does everything in our office light up? #yesofcourse #fridayfun
  • Testing out some fun installations! #britelitesf
  • A field trip with the Britelite design team at the @sfmoma today! .
#inspiration #richardserrasculpture #sfmoma
  • Friday Fun with Super Smash Brothers Ultimate on a small 190” Screen. .
#supersmashbrothersultimate #nintendo #fridayfunday #supersmashbros
  • 2018 was our best year yet at Britelite and we wanted to share some of the things that made it so exciting... To see the whole video find us on Facebook.