Britelite’s New Innovation Space

We’re happy to announce the debut of our R&D lab here at BLI headquarters in San Francisco.  We’ve converted an entire building level into a state-of-the art facility where we’ll continue working on our immersive experiences — we also plan on having a little fun in the process.

Our new space includes:


Projection Wall

This 45-ft wide projection wall incorporates 5 projectors that display images driven by NVIDIA Quadro K5200 video cards. We use Touch Designer software to stitch, blend, and wrap images, but we can also split the projection wall into 3 different dev-bays for added utility. In addition, we’ve incorporated Kinect 2 for Windows for our reactive environment development.

projec wall



Social Media Wall

Comprised of a 3-screen portrait array controlled via touch screen, our Social Media Wall displays content using BLI’s proprietary social moderation platform. Driven by Touch Designer, this screen wall was featured at the American Country Countdown Awards, which premiered last December on the Fox Network. We’ll also integrate a photo printer for on-site pic printing, just like we did at Super Bowl XLVIII and the Consumer Electronics Show (CES) 2014.

Social Media Wall



Oculus Rift

This virtual reality (VR) head-mounted display is a godsend for us digital environment enthusiasts. We’ve created 3D VR Oculus scenes for projects such as Westfield Lab’s Bespoke tech co-working space, opening Spring 2015, and we’ve also successfully used the Oculus as a pre-visualization tool for planning future layouts via detailed virtual environments.

Oculus Pic



Post-Production Sound Studio

As we mentioned in a previous post, we just installed our Neve V1 and since then we’ve enabled our Neve Pro Tools HD set-up. We’ve also rev’d up some homemade gear like our Neve 33609 and Fairchild 660 compressors, as well as our Pultec Eqp1. For all you analog fanatics, we have a Studer A827, 24-track tape machine and an Otari MTR10 2-track tape unit for mixing down to stereo. We’ll primarily use this studio space for project post-production and for experimenting with ambient sound design. We’ll also probably have an impromptu jam session or two.

studio pic

Our dev space also includes a tech/work bench for building hardware, prototypes, and servers, as well as a separate viewing room used for developing content for Sony’s brand new 4K Ultra Short Throw Projector — more on that in future posts.


  • The LG 88” Ultra Stretch Digital Signage Display has been unleashed in the #britelitesf lab! Stay tuned to see what it looks like setup... .
The @lgusa 88” Ultra Stretch Digital Signage Display is a new wide screen format with 32:9 bar type and Ultra HD resolution, making it the most promising display for advertisement and information delivery! #digitalsignage #LG
  • Having some fun with a new screen we got in! It isn’t super long or anything... #lg #fridayfun #britelitesf
  • @northwesternu design students visiting the office today! #creativetechnology #designstudents
  • Turn the sound on 🔊 Britelite created a future-forward real estate experience with #3d printing and more! For this project, Alexandria Real Estate Group was looking for a fully integrated experience that would allow their brokers and agents to demonstrate the myriad of amazing options available to them in their new development. To bring this concept to life, Britelite leveraged large scale projection, 3D printed models, video mapping, integrated LED panels and a mobile application. For the full video and more info on the project click the link in our bio and check out our portfolio!
  • Happy birthday to our Director of Software Engineering @danielsdesk 🎂🎉
  • Engage with Britelite by playing around on our interactive homepage! Click the link in our bio and have some fun. #creativetechnology #websitedesign