Brocade Kinetic Theater

Britelite Immersive has been working diligently behind closed doors over the last several months, on an exciting new project which we are proud to announce to the public.

We have been working closely with Brocade, one of the founding partners for Levi’s stadium, to create a one of a kind, interactive video wall experience that lives in the East Field Club lounge called “Brocade club”, at the new stadium in Santa Clara.

On Sunday August 17th 2014, Britelite will premier this experience to the 49ers fans for the first time, where they will be hosting the visiting Denver Broncos for their first pre-season football game at the new stadium.

It will be a historic day for years to come, as they are anticipating a sold out crowd of nearly 70,000 fans.

The Brocade Kinetic Theater (built by Britelite) is a one-of-a-kind interactive experience which allows visitors to playfully manipulate complex data networks in real-time using innovative motion tracking technology. The experience is displayed on a spectacular 15 ’x 5’, 4k resolution laser-projection video wall, and is driven by a 3D motion tracking computer-vision system combined with one of the fastest real-time graphics systems ever configured.

The 2 minute interactive movie begins with the user being transformed into an avatar of embodied data, that is controlled in realtime by their movements. The experience takes users through the formation of networks in their most basic form following Brocade’s own rise through the technology stack, from simple data routing to complex virtual networks.

Visitors are also flown into a 3D model of Levi's Stadium taking them on an exciting immersive ride.

Simulated network metrics and augmented reality display panels to help emphasize the powerful and futuristic nature of the stadium's network infrastructure that Brocade has provided.

Brocade Kinetic Theatre 45 second bumper from Britelite Immersive on Vimeo.

The experience combines the common themes of "kinetic motion" in sports and data networking into a unique experience that is fun and exciting for users of all ages. Brocade’s core brand values are boldly communicated, while also offering a jaw-dropping personalized experience that visitors will want to share with friends, family and colleagues.