Evolution of the Experience


Shared By Gian Pablo Villamil

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There are a lot of buzz words in our industry that are really setting ablaze to the museum/ exhibit art world -- Immersive, Interactive, and of course Experience. The reality is that “immersive art installations” (experiences) have been around for decades, but just with more natural and holistic artistic mediums, materials and approach. As technology has developed over the decades, so has the evolution of the immersive art experience!

So let’s get International! We like to highlight and focus on our Bay Area community of amazing digital artists, but the reality is that we all want to reach far beyond the borders of the U.S…

International Immersive Experiences

Vincent Van Gogh’s Starry Night

Atelier De Lumieres, Paris

Meet the artist like never before! This starry night experience walks you through the life and work of the prolific painter Vincent Van Gogh. Projected on all the surfaces of the Atelier, this new visual and musical production retraces the intense life of the artist, who, during the last ten years of his life, painted more than 2,000 pictures. This is an educational piece that walks you through the emotional tone of the artist’s life, transporting you into the heart of his works. The most interesting aspect of this 360 projection mapped walkthrough is you become part of the art playing on Van Gogh’s theme of shadows and light -- your shadows grace the textured brush strokes of Vincent Van Gogh’s works.

The visual and musical work produced by Culturespaces and directed by Gianfranco Iannuzzi, Renato Gatto, and Massimiliano Siccardi


By teamLab -- Tokyo, Japan

Wander, explore, discover in one borderless world

TeamLab has been making waves for a few years now, with high-profile exhibitions in Singapore, London, Paris and Shenzhen. Now, they've created an unprecedented 'digital art' museum in Tokyo!

In its first year of operation, teamLab's immersive museum in Tokyo attracted 2.3 million visitors in total. The resounding success of teamLab’s museum in its inaugural year makes the venue the world’s most visited single-artist museum. Visitors came from more than 160 countries to experience teamLab’s installations in Tokyo, with nearly a third coming from the United States. This is an excellent example of how creative technology can benefit the local economy.

The museum is divided into five sections: Borderless World, Athletics Forest, Future Park, Forest of Lamps and the En Tea house. In total, there are a good 50 exhibits spread across the vast space, with plenty to discover, here are some highlights…

Forest of resonating lamps

Flower Forest

Crystal World

In Real Life

By Olafur Eliasson -- Tate Museum, London

In Eliasson’s captivating installations you become aware of your senses, people around you and the world beyond.

Olafur Eliasson’s works can be described both as futuristic and traditional. ‘In Real Life’ is a retrospective of Elisasson’s work -- this exhibit dives deep into a combination of older renowned works, and recent creations. This combination portrays the full arc of the artist’s career, with many of his works inspired by complex geometry, motion patterns, and colour theory. Let’s take a look at a couple of highlights.


Rightfully named “Beauty” -- is Eliasson’s wondrous illusion of indoor rain, and is a true beauty to experience indeed. Tiny water droplets fall like draped silk, with a spotlight giving off an array of colours that make it near-impossible to drag yourself away.

Din blinde passager

Feeling foggy? well nothing will fog you up like ‘Din blinde passager’ (Your Blind Passenger). Moving through a 39-metre room where you can barely see is a little unsettling, but when the room slowly turns a deep shade of yellow, or takes on a vibrant purple hue, you’ll find your senses joyously scrambled.

We only touched on a couple highlights of the show, so we recommend you see it for yourself if you happen to visit London.


An immersive experience is described as an illusory environment that completely surrounds you, the feeling of being inside or part of an extended reality. Creating immersive spaces specifically in the art sector has paved the way for mainstream audiences to become more familiar with the technology behind immersive environments, creating intuitive audience members that are more ready than ever to engage.

Take the time to explore some of Britelite Immersive’s work. We are here to wow!

Britelite Immersive is a creative technology agency that designs experience centers and immersive environments. Read more about our capabilities or view our work.

©2020 Britelite Immersive

Britelite Immersive is a creative technology agency that designs experience centers and immersive environments.


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