Bespoke


Retail Innovation Center

BESPOKE


Where the Physical
Meets Digital

Westfield reached out to Britelite to design and develop a technology focused innovation center that would drive traffic and awareness to digital retail platforms. To reach customers, a cohesive digital layer was needed that delivered high impact, interactive content to a variety of interactive video walls and screens. Additionally, Westfield needed a complete digital management system that assists with comprehensive BESPOKE community management, event, and co-working operations.

Bespoke Technology Showcase

Our Role


  • Digital Layer

    Curated and implemented the overall digital layer for Bespoke


  • Motion Capture

    Designed and developed motion capture framework and content for gestural screens


  • VR & Wayfinding

    Designed and developed a VR and real-time 3D wayfinding experiences


  • Hardware Integration

    Integration of high resolution video walls and brand screens


  • Community Applications

    Developed a community management application and marketing website


  • Content Management

    Developed a custom CMS and asset management system

Bespoke 3D Wayfinding

Technology

  • videoarray
    Video Wall Arrays
  • videoarray
    4K Touch Screens
  • kinect
    Microsoft Kinect
  • code
    Oculus
  • code
    Django / Python



Bespoke Coworking Space

The Result

    Bespoke immediately became a success, garnering national media attention on CNN, and NBC, TechCrunch, Business Week and Mashable. It has brought hundreds of thousand additional visitors to the San Francisco Center. The demo area and gestural screens have showcased interactive content for IBM, Rovio, Facebook, Salesforce, and more.

Bespoke 4K Kiosk