Retail Innovation Center
Where the PhysicalMeets Digital
Westfield reached out to Britelite to design and develop a technology focused innovation center that would drive traffic and awareness to digital retail platforms. To reach customers, a cohesive digital layer was needed that delivered high impact, interactive content to a variety of interactive video walls and screens. Additionally, Westfield needed a complete digital management system that assists with comprehensive BESPOKE community management, event, and co-working operations.
Curated and implemented the overall digital layer for Bespoke
Designed and developed motion capture framework and content for gestural screens
VR & Wayfinding
Designed and developed a VR and real-time 3D wayfinding experiences
Integration of high resolution video walls and brand screens
Developed a community management application and marketing website
Developed a custom CMS and asset management system
Video Wall Arrays
4K Touch Screens
Django / Python
Bespoke immediately became a success, garnering national media attention on CNN, and NBC, TechCrunch, Business Week and Mashable. It has brought hundreds of thousand additional visitors to the San Francisco Center. The demo area and gestural screens have showcased interactive content for IBM, Rovio, Facebook, Salesforce, and more.