Bluxome Street

Showroom of the Future


Immersive Retail Center

For their latest property, Alexandria Real Estate Group asked Britelite to create the immersive showroom that features a groundbreaking San Francisco development initiative. For this project, Alexandria was looking for a fully integrated experience that would allow their brokers and agents to demonstrate the myriad of amazing options available to them in their new development. To bring this concept to life, Britelite leveraged large scale projection, 3D printed models, video mapping, integrated LED panels and a mobile application; all of which were seamlessly integrated to create a future-forward real estate experience.

Our Role

  • Concept & Design

    Ideation, design, and curation of all digital content and environmental components

  • 3D Projection

    Deployed a multi-projector 3D projection city with auto calibration sensors and LED panels

  • App Developed

    Interactive tablet application that drives content to the projection sculpture and main wall

  • Fabrication

    Built a scale model of Bluxome / SOMA district using 3D printing and laser cutting

  • Brand Identity

    Designed all creative assets for 88 Bluxome Street as part of comprehensive brand identity campaign

  • Motion Graphics

    Designed animations for the front wall and tablet along with 3D animations for the immersive city sculpture

Mobile Design

Tools & Technology

  • TouchDesigner
  • Web Technologies
  • Arduino
    Arduino Sensors
  • Projection Mapping
    4K DLP Projection
  • LED Technology
    LED Panel

Visa Marriott