Brocade was one of the seven founding partners of Levi’s Stadium, home of the San Francisco 49ers. As such, they reached out to Britelite to design a Kinect based interactive game experience that would live in the East Field Lounge. The overall goal of the experience was to tell the Brocade story (the future of data network virtualization) using human motion, sports elements, and network themes.
Developed a motion capture interactive game that integrated Kinect sensors and IR floodlights
Procured hardware and installed a large Prysm LPD touch screen and system components
Conceived and launched a brand campaign and narrative based on the future of network solutions
Developed a content management tool that integrated with enterprise collaboration systems
Prysm Video Wall
The Kinetic Theater was the largest interactive installation at Levi’s Stadium to use cutting edge sensor technology. The experience heightened Brocade’s image by exposing users to brand brand elements and themes introduced in the game. Additionally, the development framework integrated enterprise solutions and collaboration systems, thereby allowing the East Field Club to act as an extension of Brocade’s EBC.