Interactive Hospital Launch

CPMC Van Ness Center

To celebrate the debut of their most ambitious hospital location to date, the CPMC Foundation hosted a one of a kind Gala event for their partners and donors. For this project, Britelite created a host of connected interactive experiences that immersed guests in the personalized care patients will receive at the hospital. From reactive projection walls, to immersive robotic surgery simulators, Britelite transformed the physical hospital into a connected black tie event that provided donors and partners a chance to have intimate, up close experiences with the doctors and learn about the technology that makes this hospital so innovative.

Our Role

  • Concept & Design

    Creative concepting and design for over 12 interactive experiences, print materials, registration website, etc.

  • Experience Design

    Created a series of interactive games, wayfinding stations, and informational experiences to allow guests to deeply experience the hospital

  • Motion Graphics

    Created animations and motion elements for interactive installations, animated UI treatments, ambient states, etc.

  • Projection Experience

    Created a 30’ by 10’ interactive projection experience that used sensors to interacted with attendees

  • Software & Engineering

    Created a an ecosystem of networked interactive stations and signage that were controlled by a comprehensive back-end management system

  • LED Tunnel

    Designed and developed a custom LED tunnel for on the VIP floor that created a sense of wonder and imagination

Interaction Design


  • touch screen
  • Content Management System
    Custom CMS
  • Interactive Projection
    4K Projection
  • Object Recognition
    Multitaction Interactive Tables
  • Smart Devices
    Interactive Wearables


The Result

The CPMC VNC Launch event was the most ambitious and successful event that the organization has ever held and set the stage for the future of healthcare in San Francisco. In addition to raising an unprecedented amount of funding for the hospital, the event used technology and design to create moments of wonder and connection between donors, doctors, staff and the hospital itself. The Installations demonstrated unique treatments that are enabled through a combination of expert care, technology and donor funding. With close to 1,000 attendees, the event was even larger and more impactful than the hospital could have imagined.

Addressable LED