For Dreamforce 2015, Salesforce asked Britelite to develop two interactive installations for the Cloud Analytics product group. Working in partnership with George P. Johnson, we deployed a digital system that allowed attendees to explore the Wave Analytics application, implemented a custom designed multiplayer quiz game, deployed visual content on a larger than life 20-foot cylindrical LED column, and developed a 90″ touch screen version of the Salesforce Lightning App Builder tool.

Interactive Installation

Our Role

  • Interactive Experiences

    Deployed six interactive stations that mirror mounted iPhones with the Wave app

  • iPAD Application

    Designed an iPad web app that featured a Wave tutorial and three #winwithwave quizzes

  • Content Control

    Developed a web app that controlled LED visualizations and screen content

  • Product Display

    Developed an enhanced, 90″ touch-enabled version of the Lightning App Builder product

Dreamforce Interactive Event Production


  • kinect
    Indoor LED Panel
  • 3d
    Salesforce1 API
  • videoarray
    Touch Screens
  • code
  • code

Multi Touch Display

The Result

The Wave Analytic zone was regarded as a “larger-than-life, interactive game show experience that brought data to life”. During the weeklong interactive event, hundreds of attendees visited our #WinWithWave installation, competed for prizes, and registered for corresponding Salesforce App Cloud products. Both our #WinWithWave experience and Lightning App Builder installation continue to drive international awareness to the App Cloud platform at other Salesforce world tour events.

Dreamforce Exhibition Design