Moutai


Immersive Production

Moutai Day


Celebrating 100 Years of History

In November 2016, the Chinese liquor company Moutai came to San Francisco to celebrate the first anniversary of Moutai Day. As the official celebration of Chinese culture and spirits in San Francisco, the event featured dignitaries from the Chinese Government as well as local leaders such as Ed Lee and Neil Bush. Working in partnership with Key Events, Repertoire Productions and Golden Gate 3D, we converted a century-old hangar into an immersive event that featured a 70′ widescreen projection surface and content experiences that backed cultural performances and keynote presentations.

Our Role


  • Content Creation

    Processed, captured and rendered 8k video content of China’s Guizhou Province


  • Event Production

    Planned, organized and produced the live show for an international crowd of 300 VIPs


  • 8K Render Engine

    Created a custom video playback engine for 8K projected content


  • Brand Integration

    Designed content that highlighted the historical significance of Moutai to Chinese history

Immersive Production

Technology

  • LED Panel
    Immersive Projection
  • TouchDesigner
    TouchDesigner
  • C4D
    Adobe Suite

UHD Content

The Result

The event hosted over 500 guests including domestic and foreign dignitaries such as Ren Faqiang, Chinese deputy consul general, Mayor Ed Lee, and Neil Bush. Our integrated brand content successfully drove tenants of technological innovation and continuous expansion to the attendees. As such, the event kicked off a massive US advertising campaign for the Moutai Distillery Group.

GoPro Immersive Launch