Interactive Story Screens


As part of their revolutionary 2016 reopening, the San Francisco Museum of Modern Art wanted to position large interactive screen arrays at several public entrances. Working with our design partners, Britelite set out to develop content experiences that welcome SFMOMA visitors to the museum and built excitement for their exhibitions, events, performances and public spaces, as well as providing a glimpse behind the scenes. Additionally, we deployed a supporting digital ecosystem, content management system and render engine for the interactive experiences.

SFMOMA Interactive Installation

Our Role

  • Custom Render Engine

    Developed a custom render engine that supports ultra-high resolution content

  • Experience Design

    Designed and implemented Kinect and audio responsive experiences

  • Design & Animation

    Design and animations for content ‘stories’ that introduce SFMOMA artwork, exhibitions and activities

  • Custom CMS

    Developed a custom CMS that allows SFMOMA staff to arrange content from select collections and other media sources

Kinect Installation


  • videoarray
    Video Wall Arrays
  • kinect
    Microsoft Kinect
  • code
  • 3d
    Unity / Unreal
  • code

San Francisco Video Wall

Press Links

Interactive Experience