Standing March

Immersive Projection

Global Climate Action Summit

For the Global Climate Action Summit in San Francisco, Salesforce wanted to produce a breathtaking takeover of City Hall to highlight the importance of the event and their commitment to climate progress. With only four weeks to prepare Britelite worked with the city of SF, renowned French artist JR, and Oscar-nominated American filmmaker Darren Aronofsky to light up the San Francisco City Hall with a projection mapped video of 500 hundred people from different backgrounds rotating themselves 180 degrees to “remind leaders that the world is watching” as they gather to discuss climate change.

Our Role

  • Pre-Production & Planning

    Location scouting, City permitting, technical staffing and flawless execution with only four weeks of preparation and planning

  • Projection Mapping

    Created an immersive projection mapping experience on City Hall, one San Francisco’s most architecturally compelling buildings

  • Technical Direction

    Coordinated with the City of San Francisco, artists, and a team of technical staffers to create the immersive projection experience

  • Hardware

    Designed and executed a complex projection mapping plan using some of the most advanced projectors available to the industry

Projection Mapping


  • Barco
    12 Barco 30k Projectors
  • D3 Disguise
    D3 Disguise Integration
  • Audio Visual
    Production Audio/Lighting System

D3 Disguise

The Result

The Standing March presentation in SF was a huge success and a perfect compliment to the Global Climate Action Summit. With over 350 affiliate events associated with the Summit, the Standing March projection mapping was the only one that was covered by multiple news outlets leading to segments on two local news stations as well as far reaching social media impressions. The Global Climate summit had in attendance 100+ countries, 5000+ climate leaders and 3.4+ billion social media impressions.

Immersive Production