Super Bowl 50

Featured Activation


Interactive Fan
Experiences Amplified

The NFL, Super Bowl 50 Host Committee, E2k and SAP turned to Britelite to design and develop the most technologically advanced fan experience in Super Bowl history. Dubbed the “Feature Activation”, Britelite designed and developed motion-capture interactive games, curated design and content for a 50′ fan wall, and provided the comprehensive back-end foundation for Super Bowl 50’s Fan Energy Zone.

Our Role

  • Kinect Game Design

    Conceived, designed and developed two multi-user Kinect based game experiences

  • SAP Integration

    Built a custom back-end that interfaced with SAP’s HANA Enterprise Cloud system

  • Registration App

    Developed a registration and game activation app for the Fan Energy Zone

  • Mobile Player Card

    Deployed a responsive mobile player card system

  • Fan Visualizations

    Designed a fan data visualization system for the 50’ LED wall

  • Social Media

    Collected and implemented real-time social feeds

Super Bowl 50 Interactive Game Design


  • kinect
    Microsoft Kinect
  • 3d
    Outdoor LED Panel
  • code
    Django / Python
  • code
    ReactJS / NodeJS
  • code

Super Bowl 50 Kinect Experience

The Result

    During the 9 day event we hosted 17,000+ users from 7 countries and 34 US states. Our fan activations were featured on national broadcasts and publication such as Forbes. The Fan Energy Zone was regarded as the most technologically advanced football experience in the history of the Super Bowl.

Super Bowl 50 Immersive LED Wall

Press Links

  • NFL Networks
  • NBC News
  • USA Today
  • Wall Street Journal
  • NBC Today Show
  • CNBC
  • KTVU