Immersive Conference


In October of 2017, InVision Communications and PRG reached out to Britelite as a content partner for their client, Tableau Softwares annual conference in Las Vegas. Britelite was tasked with creating custom 10k+ resolution content states, which were then pixel mapped onto a 160’ wide LED wall in the general session space. Additionally, we designed content stages for the 4 day conference including custom walk-on animations, ‘hero’ moments, on-stage demos, data visualizations, titles and backdrops for keynote speakers, and immersive keynote graphics.

Tableau Conference

Our Role

  • Conceptual Design

    Concepting and storyboarding with executive stakeholders for all content states

  • Motion Graphics

    80 custom UHD Animations and Motion Graphics for the conference General Session

  • Immersive Content

    10K video scenics, ambient content, video encoding, and rendering

  • On-Site Support

    Creative and technical support including content optimization and tech production

Previz Render


  • LED
    LED Panel
  • Adobe Creative Suite
    After Effects
  • C4D
    Cinema 4D
  • D3
    D3 Playback Engine

The Result

The 2017 Tableau Conference was the company’s largest yet, with over 14,000 data scientists and engineers from more than 50 countries. The 160 x 30 foot led stage integrated content from keynote speakers with beautiful motion graphics on a series of impressive 3.9mm LED walls. Britelite was able to create an immersive environment that “surpassed the scale of any analytics vendor conference” and truly displayed the power and versatility of Tableau’s new Hyper Engine 10.5.

Immersive Content