TENABLE

Britelite produced unique, interactive trade show booths for Tenable at the Black Hat and RSA conferences. The vision was to create immersive environments that drive awareness to Tenable as a network security leader. In support of this effort, Britelite created custom 360° LED animations, 8-bit video games, web based games and digital pinball machines that integrated Tenable brand elements as part of a broader interactive story.

Our Role

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  360° Immersion

  Deployed a custom 360 degree projection booth and several immersive LED wraps

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  Visual Design

  Graphic design and animation for all high resolution content and print assets.

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  8-Bit Game Design

  Developed several 8-bit games that integrated Tenable themes as characters and objects.

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  Show App

  Designed and developed Node.js based gaming apps and web landing pages for the campaign.

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  Digital Pinball

  Designed and developed three digital pinball games that used Tenable brand elements

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  Print Design

  Designed print assets for booth structures and game stations

The Result

Working with our partners, we curated a memorable event experience that brought Tenable’s brand story to life. As a development first for Britelite, we successfully re-engineered a series of classic 8 bit games that were deployed on the 360° projection wrap and custom game stations. Throughout the Blackhat event, the zone drew awareness to Tenable products and services and prompted lead generation opportunities for their sales teams. The zone has since been redeployed at other networking conferences including RSA.