Perfect Pint

Visa Perfect Pint

AR Enhanced Beer Pouring Machine

For the 2018 FIFA World Cup in Russia VISA wanted to create an experience that would show customers the power of the VISA payment system and allow them to experience the future of contactless payments, all while having an immersive and fun World Cup experience. To enhance the experience, Britelite incorporated a variety of sensor technologies, AR face mapping system, animated Visa storytelling elements, and an automated beer pouring system that poured the perfect pint.

Our Role

  • Concept & Design

    Created a one of a kind kiosk design and technology integration

  • Motion Graphics

    Produced motion graphic idle and active states that included Visa storytelling moments

  • Software & Engineering

    Developed software system with integrated RGB sensors and beer pouring technologies

  • Augmented Reality

    Created an AR face mapping visualizer that used World Cup assets

  • Fabrication

    Designed and fabricated complex custom kiosks with multiple integrated technologies

  • Mobile Development

    Android and iOS development for integrated Visa Now app systems


Tools & Technology

  • Pubinno
    Pubinno Beer Point
  • Camera Tracking
    RGB Camera Sensors
  • Beacons
    Proximity Beacons
  • Unity
  • Mobile Application
    Visa Now App

The Result

The Perfect Pint experience launched at World Cup 2018 at Visa locations in both Moscow and St. Petersburg and was an instant success. Pouring 5984 pints of beer and servicing 1323 attendees BizBash named it one of VISA’s FOMO activities for FIFA World Cup and it was immediately featured in Event Marketer Magazine. The Kiosks not only allowed guests to pour themselves a pint on demand, they served up interactive AR experiences with guest takeaways and provided insights for customers into just how powerful and expansive the VISA payment system is.

Visa Marriott