Visa Perfect Pint
AR Enhanced Beer Pouring Machine
For the 2018 FIFA World Cup in Russia VISA wanted to create an experience that would show customers the power of the VISA payment system and allow them to experience the future of contactless payments, all while having an immersive and fun World Cup experience. To enhance the experience, Britelite incorporated a variety of sensor technologies, AR face mapping system, animated Visa storytelling elements, and an automated beer pouring system that poured the perfect pint.
Concept & Design
Created a one of a kind kiosk design and technology integration
Produced motion graphic idle and active states that included Visa storytelling moments
Software & Engineering
Developed software system with integrated RGB sensors and beer pouring technologies
Created an AR face mapping visualizer that used World Cup assets
Designed and fabricated complex custom kiosks with multiple integrated technologies
Android and iOS development for integrated Visa Now app systems
Tools & Technology
Pubinno Beer Point
RGB Camera Sensors
Visa Now App
The Perfect Pint experience launched at World Cup 2018 at Visa locations in both Moscow and St. Petersburg and was an instant success. Pouring 5984 pints of beer and servicing 1323 attendees BizBash named it one of VISA’s FOMO activities for FIFA World Cup and it was immediately featured in Event Marketer Magazine. The Kiosks not only allowed guests to pour themselves a pint on demand, they served up interactive AR experiences with guest takeaways and provided insights for customers into just how powerful and expansive the VISA payment system is.