X Games

Social Wall

X Games

Britelite was asked to produce a social video wall experience for Instagram at the X Games Austin, Texas. We therefore developed a 32 foot video wall array that aggregated live photo and video content from Instagram’s API. Additionally, Instagram content was output through our visualizer and into a large Jumbotron and live broadcast feed.

Our Role

  • Instagram Visualizer

    Developed a native resolution Instagram visualizer for the video wall array

  • Hardware Engineering

    Designed and installed the 24 screen (8×3) video wall array

  • Content Moderation

    Developed a custom content moderation for approving and distributing social content

  • Design & Animation

    Designed custom animations that told the X Games story through the lens of Instagram

X Games Social Media Experience


  • video wall
    Video Wall Array
  • led
    Outdoor LED Panel
  • api
    Instagram API
  • touchdesigner
  • cms
    Django / Python

The Result

For this event, we developed a custom social media scraping and moderation tool that aggregated X Games content from fans and athletes. We worked with ESPN to capture and aggregate social content from all public users at the event. To meet the demands of the multi-channel event, we created a custom video management system that routed content seamlessly to multiple locations including, the 24 screen video wall, Jumbotron, and live Broadcast feed. Throughout the event, our social wall became a trending backdrop for interviews and television segments.

X Games Immersive Experience Design