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VR May Save the World

We’ve said it before, and we’ll say it again – 2015 will go down as the year VR officially changed the world. This medium has been around for a while, but the latest VR technology finally delivers realistic experiences without the long-dreaded motion sickness we encountered with more primitive systems. With a select few headsets now available to the public, and the release of developer’s kits years ago, we’ve seen the almost immediate adoption of VR into the gaming world. Gaming is the perfect outlet for VR technology – now that realistic game environments flawlessly render in real time, the marriage between gaming and VR seems a no-brainer.

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The fully immersive element converts passive spectators into virtual “witnesses”.

Naturally, we’re looking towards the next frontier in VR content development – live-action visual experiences, or what we know as movies. The latest in narrative VR content is highly innovative and daring, as VR storytelling is in its nascent stage and is still an undefined forum for intrepid directors. There is, however, one major factor that can limit narrative VR: how do filmmakers draw our attention to significant plot points while satisfying our natural desire to freely explore our surroundings? The option to look around while viewing VR content may be an obstacle for narrative filmmakers, but it just so happens to be a perfect fit for documentaries. The fully immersive element converts passive spectators into virtual “witnesses”, giving VR documentaries the potential to become incredible public service tools.

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Nonny de la Peña’s “Project Syria” takes you into present-day, war-torn Syria.

 

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Oscar Raby’s Assent is a vivid retelling of executions that occurred in Chile after the coup.

 

“As it Is”

360 Labs, a VR video production company based in Portland, Oregon has opened a Kickstarter to fund “As it Is“, a 360 degree documentary about the Grand Canyon and possible consequences of proposed development within it. Land developers wish to build a resort on the canyon’s edge called the Grand Canyon Escalade. It would contain hotels, gift shops and a gondola taking visitors down to where the Colorado and Little Colorado rivers meet. This intersection, known as The Confluence, holds spiritual significance for several local Native American tribes. The Navajo Nation has claim to the land and may, however, choose development in hopes of creating jobs and stimulating economic growth.

 

360 Labs’ attempt to capture the Grand Canyon in all its glory will hopefully convince decision makers to preserve the canyon “As it Is”. If they’re unsuccessful in preventing development, they will at least have captured a beautiful, high-quality, 360 degree recording of the untouched canyon for future generations to enjoy.

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During his visit to the Grand Canyon in 1908, President Theodore Roosevelt urged Americans to leave the Grand Canyon “as it is” for future generations. Stereogram for early 3D viewing by Underwood & Underwood.

 

You can look away, but you’re still there

Modern VR enables us to convincingly walk in someone else’s virtual shoes. The toughest, and maybe most enthralling, thing about viewing VR material is having to willingly give up the luxury to look away. With VR, the world’s truths will always be there, a full 360 degrees around you.

 

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  • Thank you to everyone @sfdesignweek and a special thanks to @marpistudio for a stunning success at last night’s opening party. We collaborated with @marpistudio to bring the digital interactive installation fun to the @sfdesignweek opening party event last night. The collaboration with @marpistudio features work from his exhibition called “Nature”. Pier 27, referred to as ‘The Hub’ is San Francisco Design Week’s central location for the first 2 days of the SFDW festival. To view our installation the Hub is open June 20th–21st. Cheers. .
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  • The @sfdesignweek opening party is tonight! Do you have your tickets? We are doing a collaboration with @marpistudio featuring work from his exhibition called “Nature” 🌿Please join us tonight at Pier 27.
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  • Are you excited for the @sfdesignweek opening? It’s tomorrow on pier 27 and we are getting setup! Stay tuned for photos and a blog soon to come...
  • We have a new blog up on the Discrete Figures 2019 performance art experience! Presenting a minimalist set design paired with five uniformed dancers, and music reminiscent of the fifth element soundtrack, you can feel the strength and power of the performance art piece Discrete Figures 2019 within the first ten minutes. There were tears shed and jaws dropped due to the magnitude of power and beauty the performance brought the audience on May 17th 2019. To learn more read out latest blog by clicking the link in our bio!
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  • Inspiring day with colleagues at the #TIDEconference . It was an honor to be a speaker on the panel with people that are pushing the boundaries of the power of interactivity @masary_studios @wildbytes .Thanks to all of the organizers for putting it on @avixagram #infocomm19 .
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Instagram takeover by @teknodiva has come to an end, we hope you all enjoyed it!  #av #audiovisual #creativetechnology #techlovers
  • Rehearsal for #tideconference went great yesterday! Our Executive Creative Director @teknodiva will be presenting at the @avixagram TIDE (Technology. Innovation. Design. Experience) conference today! Will you be there? #infocomm2019
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