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Creating immersive moments inspired by nature

Planting the seed The North Point Mall in Alpharetta, GA was having a problem that a lot of traditional retail spaces are having these days, how do you create memorable, shareable, and inspiring experiences for visitors? What does it take to transform a retail space into a magical environment? At Britelite that is our specialty.

The Britelite Monthly: Holiday Edition

To usher in the holidays we have a Britelite Monthly! This Britelite monthly will give you a tour of the creative technology experiences you can visit in the San Francisco bay area. At Britelite we feel it is important to support our inspired community of local artists and this month we have a range of

The art of trees: An interview with NatureMaker

This week we debuted our most ambitious LED project to date, The tree of lights located at The North Point Mall in Alpharetta, Georgia. An interactive tree reaching heights of 35 ft tall with illuminated leaves, able to change with the seasons and holidays. The tree of lights is a destination attraction that transforms a

Inspiration Sensations: movie edition

Creators within the design community seem to have a few predetermined career paths, such as marketing and advertising. However, a good storyteller/designer can hold a special place in any creative environment, and the movie industry is a perfect example of that. Designers are crafting movies unlike we ever thought possible, such as Minority Report, Oblivion, Isle of Dogs, Alita:

Creating immersive experiences with light

At Britelite, we’ve been incorporating lighting into our projects from the very beginning. We initially used controllable fixtures, however, developments in lighting technology, especially around LEDs, have opened up many new possibilities. A closeup of our latest LED project, showing a “peach tree” program   Let’s go through the different ways you can use light

Interview with Artist Charles Gadeken

A champion of installation art, and an inspiration to many, artist Charles Gadeken took some time to answer a few questions from Britelite. Featured in one of our recent Inspiration Sensation blog series, here is a little more about Charles Gadeken… A local Bay Area luminary of industrial art, Charles Gadeken has been working in the

Working with Creative Technology Tools at Britelite

At Britelite, most of our projects involve dramatic and unusual presentations of interactive works. In order to build these projects, we use designs and software that go beyond those used in typical web and application development. This article describes some of these tools, how we use them, and how we integrate with other systems to

Evolution of the Experience

There are a lot of buzz words in our industry that are really setting ablaze to the museum/ exhibit art world — Immersive, Interactive, and of course Experience. The reality is that “immersive art installations” (experiences) have been around for decades, but just with more natural and holistic artistic mediums, materials and approach. As technology

How VR is changing the way we produce and experience music

  For anyone that has strapped into a virtual reality headset and used the 3D painting app Tilt Brush — have you ever thought of other ways the app could be applied to other forms of art? For me, music immediately popped up in my mind. When I first used the tilt brush app, it

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