Blog

Using AI in Creative Technology

One of the most important technology trends right now is the growth in Artificial Intelligence (AI) in many areas related to human interaction. As a creative technology firm that produces immersive experiences, the team at Britelite has looked ahead to how AI can be applied. AI has implications beyond traditional applications in design and can

Britelite gets immersed in Discrete Figures 2019

Presenting a minimalist set design paired with five uniformed dancers, and music reminiscent of the fifth element soundtrack, you can feel the strength and power of the performance art piece Discrete Figures 2019 within the first ten minutes. There were tears shed and jaws dropped due to the magnitude of power and beauty the performance brought

Britelite’s AWE 2019 Highlights

We took some time to visit the Augmented World Expo in Santa Clara, a large yearly exhibition of Augmented Reality and Virtual Reality systems. I’ve been to AWE a few times, and the thing I most noticed this year is the very obvious trend towards enterprise oriented AR as the most common element. In previous

Drone imagery for experience design

A key challenge in creating truly immersive experiences is creating environments that are sufficiently detailed and realistic to allow a user to really buy in. By using drones to capture highly detailed 3D imagery, Britelite has been able to inform and shape the creation of some of our most expansive projects. We primarily use these

Spatial AR: beyond the goggles

When you mention Augmented Reality, most people will think of goggle based systems like the Microsoft Hololens and the Magic Leap, or increasingly, phone or tablet based apps that overlay digital content on a camera feed. However, the next frontier in Spatial AR requires thinking about more than what a user puts on their head,

Exploring future public spaces with CCA’s Digital Craft Lab

Written by Gian Pablo Villamil At Britelite Immersive, we are very excited about the trend towards immersive, interactive artworks in public spaces. In recent years, projects like the Bay Lights and Day for Night (Salesforce tower) have become emblematic parts of the urban landscape in San Francisco and other places. The practice of architecture and

Team Britelite weighs in on CES: 2019

Is the future you dreamed of all at CES 2019?  We think so…   We could dedicate this whole blog to the T.V tech that has rolled out of CES… It’s a lot, like a lot, but we had to focus on something so we are featuring our Britelite team favorites. Now if you are

What is Creative Technology?

If you are part of the advertising, digital media, or the visual arts community, you likely have come across the term “creative technology” or noticed Creative Technologists popping up in your network. But what does creative technology really mean? How does it relate to you, the Art Director, Software Developer or consumer? Can technology be

Britelite goes live with Snapchat Spectacles

Snapchat Spectacles
  Who are you following on Snapchat? Is it ours? Because it should be (@britelitesf), or just anybody that has Snapchat Spectacles…. Not to undercut the experience of regular Snapchat use, but the Snapchat Spectacles really up the game. I know what you are thinking, but why? Why did Snapchat create the Spectacles? How can

Instagram

  • Thank you to everyone @sfdesignweek and a special thanks to @marpistudio for a stunning success at last night’s opening party. We collaborated with @marpistudio to bring the digital interactive installation fun to the @sfdesignweek opening party event last night. The collaboration with @marpistudio features work from his exhibition called “Nature”. Pier 27, referred to as ‘The Hub’ is San Francisco Design Week’s central location for the first 2 days of the SFDW festival. To view our installation the Hub is open June 20th–21st. Cheers. .
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#sfdweek2019 #sfdw #marpi #britelitesf #blisf #sanfrancisco #design #graphicdesign #uidesign #uxdesign #tech #techlovers #installationart #art #immersiveart #interactiveart
  • The @sfdesignweek opening party is tonight! Do you have your tickets? We are doing a collaboration with @marpistudio featuring work from his exhibition called “Nature” 🌿Please join us tonight at Pier 27.
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#sfdweek2019 #sfdw #sanfranciscodesignweek #blisf #britelitesf #marpi #design #tech #techlovers
  • Are you excited for the @sfdesignweek opening? It’s tomorrow on pier 27 and we are getting setup! Stay tuned for photos and a blog soon to come...
  • We have a new blog up on the Discrete Figures 2019 performance art experience! Presenting a minimalist set design paired with five uniformed dancers, and music reminiscent of the fifth element soundtrack, you can feel the strength and power of the performance art piece Discrete Figures 2019 within the first ten minutes. There were tears shed and jaws dropped due to the magnitude of power and beauty the performance brought the audience on May 17th 2019. To learn more read out latest blog by clicking the link in our bio!
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#discretefigures2019 #grayareafoundation #art #performanceart #dance #choregraphy #tech #techlovers #creativetech #creativetechnology #drones #projectionmaping #immersive #3dprojection
  • Inspiring day with colleagues at the #TIDEconference . It was an honor to be a speaker on the panel with people that are pushing the boundaries of the power of interactivity @masary_studios @wildbytes .Thanks to all of the organizers for putting it on @avixagram #infocomm19 .
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Instagram takeover by @teknodiva has come to an end, we hope you all enjoyed it!  #av #audiovisual #creativetechnology #techlovers
  • Rehearsal for #tideconference went great yesterday! Our Executive Creative Director @teknodiva will be presenting at the @avixagram TIDE (Technology. Innovation. Design. Experience) conference today! Will you be there? #infocomm2019
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#av #audiovisual #audiovisualart #interaction #interactive #interactiveart #ux #userexperience #userexperiencedesign

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