Retail’s big show – NRF 2020

One retail show to rule them all — The National Retail Federation’s main trade show event, held in New York, united over 40,000 attendees representing 18,000 retailers from more than 99 countries. It is a very technology heavy show featuring fortune 500 tech companies like Microsoft, Intel, SAP and HP. An important trend in the

CES 2020: The future of tech and Industry

Britelite had the opportunity to attend CES 2020! As a creative technology company and research center we often turn to emerging technology to be the center pieces of our projects, and CES keeps us a tone to what we will soon be utilizing, and gives us clear production examples from the world’s best futurists. With

Creating immersive moments inspired by nature

Planting the seed The North Point Mall in Alpharetta, GA was having a problem that a lot of traditional retail spaces are having these days, how do you create memorable, shareable, and inspiring experiences for visitors? What does it take to transform a retail space into a magical environment? At Britelite that is our specialty.

The Britelite Monthly: Holiday Edition

To usher in the holidays we have a Britelite Monthly! This Britelite monthly will give you a tour of the creative technology experiences you can visit in the San Francisco bay area. At Britelite we feel it is important to support our inspired community of local artists and this month we have a range of

The art of trees: An interview with NatureMaker

This week we debuted our most ambitious LED project to date, The tree of lights located at The North Point Mall in Alpharetta, Georgia. An interactive tree reaching heights of 35 ft tall with illuminated leaves, able to change with the seasons and holidays. The tree of lights is a destination attraction that transforms a

Inspiration Sensations: movie edition

Creators within the design community seem to have a few predetermined career paths, such as marketing and advertising. However, a good storyteller/designer can hold a special place in any creative environment, and the movie industry is a perfect example of that. Designers are crafting movies unlike we ever thought possible, such as Minority Report, Oblivion, Isle of Dogs, Alita:

Creating immersive experiences with light

At Britelite, we’ve been incorporating lighting into our projects from the very beginning. We initially used controllable fixtures, however, developments in lighting technology, especially around LEDs, have opened up many new possibilities. A closeup of our latest LED project, showing a “peach tree” program   Let’s go through the different ways you can use light

Interview with Artist Charles Gadeken

A champion of installation art, and an inspiration to many, artist Charles Gadeken took some time to answer a few questions from Britelite. Featured in one of our recent Inspiration Sensation blog series, here is a little more about Charles Gadeken… A local Bay Area luminary of industrial art, Charles Gadeken has been working in the

Working with Creative Technology Tools at Britelite

At Britelite, most of our projects involve dramatic and unusual presentations of interactive works. In order to build these projects, we use designs and software that go beyond those used in typical web and application development. This article describes some of these tools, how we use them, and how we integrate with other systems to


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