GoPro Hero 5

Immersive Product Launch

GoPro Hero 5

In September, GoPro launched five of their most progressive products yet, the Hero 5 Black camera, Hero 5 Session, Karma drone, Quik mobile editing software, and their GoPro Plus Cloud service. Taking over the former Olympic venue at Squaw Valley in Tahoe, CA, GoPro wanted to integrate immersive LED screens, broadcast content and live stage production to create an event that truly conveyed the impressive scope and capabilities of their new offerings. Britelite teamed up with Pen&Public to create custom designed assets and a one of a kind custom high resolution playback system along with providing live content and show direction.

Our Role

  • Immersive Content

    Developed digital content at a custom 8K resolution for massive LED wrap

  • 3D Design & Animation

    Created detailed 3D models of the Hero 5, Hero 5 Session, and Karma for the immersive wrap

  • Render Engine

    Created a custom render engine and control interface that delivered ultra high resolution content to all sources seamlessly

  • Brand Integration

    Worked with Pen&Public and GoPro to craft visual elements that support and enhance the GoPro brand

GoPro Immersive Event


  • LED Panel
    Indoor LED Wall
  • C4D
    C4D / Octane
  • C4D
    After Effects
  • TouchDesigner
  • Playback
    TriCaster 8000

GoPro LED Wall

The Result

    The award winning event was hugely successful for GoPro and generated an unprecedented amount of social shares, national press coverage, and more than 550,000 live viewers on Facebook Live. A reporter from BBC at the event called it “Far and away the best product presentation I have ever seen. As he [Nick Woodman] unveiled it to his audience –  a mixture of GoPro staff, athletes and journalists –  the crowd’s whoops made the atmosphere at the last Apple launch seem like a genteel afternoon of county cricket.”

GoPro Immersive Launch

Press Links

  • TechCrunch
  • <img src=
  • Mashable
  • CNN
  • The Verge
  • Forbes
  • Transworld Business

Immersive LED Wall