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Interactive Fan Experiences

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Super Bowl 50

Interactive Fan Experiences

The NFL, Super Bowl 50 Host Committee, E2k and SAP turned to Britelite to design and develop the most technologically advanced fan experience in Super Bowl history. Dubbed the “Feature Activation”, Britelite designed and developed motion-capture interactive games, curated design and content for a 50′ fan wall, and deployed Litehouse our comprehensive back-end foundation for Super Bowl 50’s Fan Energy Zone.


  • Super Bowl 50

Project Type

  • Creative Technology
  • Interactive
  • Immersive
  • CMS & Back-End


  • Concept
  • Design
  • Development
  • Installation


  • Unity 3D Engine
  • Motion Graphics
  • Mobile App Integration
  • Motion Sensors
  • LED Video Wall

Super Bowl 50

Kinect Game1

The Result

During the 9 day event we hosted 17,000+ users from 7 countries and 34 US states. Our fan activations were featured on national broadcasts and publication such as Forbes. The Fan Energy Zone was regarded as the most technologically advanced football experience in the history of the Super Bowl.

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Britelite Immersive is a creative technology company that builds experiences for physical, virtual, and online realities.

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