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Interactive Social Wall

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X Games

Interactive Social Wall

Britelite was asked to produce a social video wall experience for Instagram at the X Games Austin, Texas. We therefore developed a 32 foot video wall array that aggregated live photo and video content from Instagram’s API. Additionally, Instagram content was output through our visualizer and into a large Jumbotron and live broadcast feed.


  • X Games

Project Type

  • Immersive
  • Game Development


  • Design
  • Development
  • Installation


  • Mobile App Integration
  • TouchDesigner
  • Video Wall Array

X Games Social Wall

The Result

For this event, we developed a custom social media scraping and moderation tool that aggregated X Games content from fans and athletes. We worked with ESPN to capture and aggregate social content from all public users at the event. To meet the demands of the multi-channel event, we created a custom video management system that routed content seamlessly to multiple locations including, the 24 screen video wall, Jumbotron, and live Broadcast feed. Throughout the event, our social wall became a trending backdrop for interviews and television segments.

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Britelite Immersive is a creative technology company that builds experiences for physical, virtual, and online realities.

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