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Retail Innovation Center

Westfield reached out to Britelite to design and develop a technology focused innovation center that would drive traffic and awareness to digital retail platforms. To reach customers, a cohesive digital layer was needed that delivered high impact, interactive content to a variety of interactive video walls and screens. Additionally, Westfield used Litehouse as a complete digital management system to assist with comprehensive BESPOKE community management, event, and co-working operations.


  • Westfield

Project Type

  • VR/AR
  • Creative Technology
  • Interactive
  • Web / Mobile
  • Immersive
  • CMS & Back-End


  • Concept
  • Design
  • Development
  • Installation


  • Website
  • Unity 3D Engine
  • Motion Graphics
  • Custom Fabrication
  • Motion Sensors
  • Touchscreens
  • TouchDesigner
  • Video Wall Array

The Result

Bespoke immediately became a success, garnering national media attention on CNN, and NBC, TechCrunch, Business Week and Mashable. It has brought hundreds of thousand additional visitors to the San Francisco Center. The demo area and gestural screens have showcased interactive content for IBM, Rovio, Facebook, Salesforce, and more.


Bespoke Gestural Screens

©2023 Britelite Immersive

Britelite Immersive is a creative technology company that builds experiences for physical, virtual, and online realities.

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